ELVIS LIVES! TAMIYA POSTER CAMPAIGN RECKONS SO, ANYWAY
SMN report: We mostly associate Tamiya with top-line traditional plastic kits - and quite rightly, for they are superb products, as we recently showed with the newly-released 1:32 scale P-51D Mustang. But Tamiya doesn’t stand still, and the company recently paid the advertising agency Ogilvy & Mather Vietnam to create an ad campaign based around the catchline, ‘Tamiya Put It Together’. Print ad series Ogilvy & Mather’s solution to the brief was a series of print ads featuring fictional kits based on popular and continuing conspiracy themes - Elvis Presley lives, Roswell UFO aliens, Moon Landing hoax, Who killed JFK, and the death of Marilyn Monroe. Fictional the kits may be, but O&M put much hard work into the visuals, which look really convincing until you look hard, and notice a few pointers to the truth - for example, the Lunar Rover sports a 1950s-era auto steering wheel, a cute in-joke we reckon, as the originals had side-stick controllers. Request to Tamiya Howev...