HORNBY GAINS FROM 2012 OLYMPICS AND WINS STAR WARS
SMN report Hornby has just hit the headlines with exciting Scalestric news. In the words of Hornby CEO Frank Martin: “ We are delighted that we have secured the worldwide licence for a range of Star Wars Scalextric products. As the films are converted into 3D format by Lucasfilm over the next few years, we anticipate that we will get an encouraging reaction to our new range of speeder bikes and X-wing fighters. We also have high hopes for our products associated with the new Disney/Pixar movie "Cars 2". The future looks bright As well as these new names, Hornby is starting to see sales rise with its 2012 Olympics range, which includes some 150 items, from trains to a Scalextric cycling velodrome set, and those multi-coloured London taxis we mentioned recently. As for Star Wars, the original movie first hit the silver screen 34 years ago, yet the mix of heroes and spaceships, aliens and robots, continues to grip the imagination of today’s generation, and 3D Star Wars movies w...