ARTIST HEROES WHO PAINTED MODEL KIT BOXES

THE VISUALS ON MODEL KIT BOXES are what the marketing men call ‘primary sales tools.’ Simply put, if you can spot an attractive box in a store or on screen, the odds are that you’ll want to home in for a closer look. SMN report: Today's kits may use photographs, artwork, or a blend of the two. For example, many boxes in the Airfix range display a handsome photorealistic look, aided by CGI (Computer Graphic Imagery) software. Back in the heyday of the plastic kit, the 1950s and 1960s, box art was usually created by hugely talented commercial artists, mostly unsung heroes of the illustration world. Kits were graced with beautiful paintings, many of them fit to be framed and hung on a wall. However, in graphic studios it was usual practice to leave a visual unsigned, or even to paint out a signature before printing. The practise sounds brutal, but clients were promoting particular products, rather than any individual artist’s style of work. But over the years, it’s good to repo...